Looking through the collection of pride wear, school letterheads and the signs in and around our school, there is no clear or distinctly unique St. Joseph School “logo.” We currently have no fewer than 5 different images on just the pride wear.
Microsoft, Intel, Apple, and all major league and college teams have logos that are unmistakable when we see them.
Parts of our school’s strategic plan include completing new marketing materials, increasing visibility of our school in the community, and especially increasing our Catholic identity.
Through the help of our school board, and especially the design input from Kyle Heimann, we are presenting this proposed logo for St. Joe.
If you look at the logo, you will find that it keeps green and gold as our school colors. Why the ships wheel? Stephen Decatur, whom our city is named for served in the Tripolitan War. He served under Commodore Preble, of whom Pope Pius VII was quoted as saying, “The American Commander with a small force and in a short space of time, has done more for the cause of Christianity than the most powerful nations of Christendom have done for ages!” So, with this rich history, and our school traditions, we dare not steer away from this symbol. We can, however, make it unique and special to our school. If you look at the wheel above, you notice seven spokes, not the typical 8 or 10. These represent the seven sacraments. In the center, the Eucharist, “the source and summit of the Christian life. (Catechism, paragraph 1324) The wheel, in light of the sacraments and the Eucharist, begins to resemble a monstrance. Together, all these accomplish tying our past with our present, keeping our Catholic purpose at the fore and steering us on right paths for the future.
Please share your thoughts about this proposed logo with a school board member or the principal.